Fast food restaurants are starting to use interesting ways encourage customers to return through loyalty reward programs. While the program details vary depending on the restaurant, the idea is pretty much the same, giving loyal customers a reward for coming back again
and again. Not all fast food restaurants take advantage of the benefits of using this kind of program for rewarding brand loyalty.
There are many that do and we discovered that there are a couple in particular that are very proud of the reward programs that they have put together. In this article, we will be talking about the two fast food chains that have robust customer loyalty reward programs. The two restaurant chains we are talking about is Red Robin Gourmet Burgers and Panera Bread.
Red Robin Royalty® Reward Program –
Red Robin reward program is a great program in that it rewards its members for making qualified purchases and even for having a birthday. Each purchase of non-alcoholic beverages and food items earn you points and your rewards that you received are based on the number of accumulated points. The rewards they offered are:
– Free food items
– Free non-alcoholic beverages
– Discounts or credits off of future purchases
MyPanera Rewards Program –
Panera Bread’s MyPanera reward program is a unique program that keeps track of all of purchases and surprises you with free stuff. It is free to signup and you will receive a membership card that you are supposed to present to the cashier at every visit. You earn points with every purchase and when you reach specific point levels you earn a prize. You can keep track of your rewards and discover when you are eligible for another reward.
These days reward programs are used by a number of different industries as a way to boost future sales and encourage brand loyalty in their customers. It is still a relatively new concept for restaurants, be on the lookout for more restaurant chains to set up their own rewards programs.